Lucy Small

ISSUE: Hey Surf Industry! We (Still) Have A Problem Here #bebrave


#BeBrave, Use Your Voice

I have always thought that the best way to overcome the gender divide was to be excellent. Train, study, practise, be better. “Be so good they can’t ignore you,” I heard a red-carpet celebrity comment once. I chanted this mantra over and over again, personally discrediting those who spoke outright about gender issues. Grouping outspoken feminists in with vegans – recognising the value of practising rather than preaching so eventually men would acknowledge that society is in fact elevated by the excellence of women and the glass ceiling would eventually crack and finally shatter.

Until recently, when I got angry.

Before I continue I must acknowledge that I am white. That from the beginning this places me in privilege when compared to intersectional women within the social structure of the western world.

Last year I went to Mexico with my former boyfriend of African descent. It raised the question in me of which was worse – to be female or black. This changed dramatically based on social geography – as we entered the United States he was corralled into a separate area of LAX until I drew attention to the fact that he was traveling with me and they brought him back into the ‘normal’ line. He was also put in handcuffs for jaywalking in downtown Los Angeles and interrogated by officials when he was traveling separately through the same airport he’d been herded through.

But when we were in Mexico the roles were changed. Men asked his permission to sit near me, people in the street spoke to him – waiters talked over my head and in the three weeks we were in the southern province of Oaxaca not a single person chatted to me without applying my context of being with a man.

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Being involved in the surf industry has always highlighted just how severe the asymmetry of gender relations is. Women surfing in tiny bikinis then criticised for doing so – yet advertising skipping the action in female surfing and cutting straight to the body, sponsorship requiring modelling, not just surf talent or contest results all pointing to the only way to be recognised or acknowledged is for your physical assets. This is changing slowly – the WSL photographers being directed to zoom out when women are duck diving, highlight reels being equally women and men, but still, the industry is so skewed. Still, the events are called ‘The Margaret River Pro’ and the “Margaret River Pro – Women’s” like the men’s is the main event and the women remain a footnote.

Lucy SmallIt is also noted that Rosy Hodge – former Championship Tour surfer and commentator is allowed in the booth only during the women’s contest – relegated to beach interviews when the men come on like somehow a woman’s voice is not qualified to comment on the surfing of men. Or maybe it is not her gender, maybe it is inexperience that keeps her booth time-limited, but still, then the less experienced standard of commentary is perfectly acceptable for the women’s event.

An editor recently requested I rework a piece I wrote for online publication about how people seem to overlook the fact that the women’s World Tour is half the size of the men. He asked me to make a case for why the tour is better because it is smaller. When I pointed out that it’s not necessarily true and in fact shows a double standard he ignored the comment and didn’t publish the article. Another editor for an online publication once told me that he didn’t want to publish too much work from Lauren L. Hill because her voice was too feminist, something I agreed with at the time because the patriarchal structure of society told me to get my voice heard I needed to first speak softly.

But now I am not sorry if my desire to cancel social exclusion is annoying. Now I will not agree and I will not apologise.

This lop-sidedness in surfing is not reserved for the top tiers. I recently went to a longboard contest in New Zealand in which I watched photographers swim in the water all morning during the men’s event and come out for a rest when the women went on. It was the same at an event the week previous in Vanuatu and the clips and photos and the stories that come out of surf contests always depict men with maybe just a tiny sliver of the women. Again, and again.

I cannot see myself in Joel Parkinson. Little Sally ripping on her 4’10” with dreams of being World Champ cannot see herself in John Florence. I see myself in Steph Gilmore, Sally sees herself in Carissa Moore yet all we seem to be fed by the authoritative voices in surfing is that men in surfing are more important. More interesting. That commenting on this is too repetitive. Nagging is just fulfilling your gender stereotype as a woman and that if you want to get anywhere in life soften your voice and fall in line.

Female photographers with more talent and knowledge in their middle finger than everyone standing on the beach with an oversized lens combined, shifting into photographing things other than surfing because they’re not deemed qualified to photograph men and no one buys shots of women. The Ripcurl store in Coolangatta is plastered with images of Gabe Medina and Owen Wright, in fact, it has an image of each male Championship Tour team rider on the front window and not a single image of two-time World Champ Tyler Wright. Not a single image of a female surfer. Yet the majority of consumers in Ripcurl retail outlets are women. Again, this tells us that women are less important. Less interesting.

SEE ALSO: Surfer Says ‘F*&%$ You Billabong! And The World Listened

And it seems that no one is prepared to be brave. The men with voices don’t want to speak out because the status quo is comfortable. The women with voices cannot speak out because they’ll be thrown into the corner of annoying, cold or a bitch. Someone will remind you that this is not the place or time. That your time will come, just not now.

The list continues into infinity, it saddens me how slow things are moving – the patriarchy dawdling in grasping the fact that everything will grow if women had a free run at it. Those majority buyers are men because everything is marketed toward men – if it was sold to women too then we can finally join the party.

So, if you are a woman and you also find feminism annoying or you find yourself saying “I’m not a feminist but…” remember that is not how you truly feel, it is the patriarchal structure of society telling you that you cannot be successful if people find you annoying, cold or a bitch. It is fear of being unattractive if you are too full on, but what has been deemed attractive has been done so by the very same patriarchy that tells you to quiet your voice. There were women that didn’t think women should have the vote based on the very same principle.

And if you are a man, think about how many times you see yourself in media. Think carefully about what you consider normal and picture the challenges faced if you were to fall outside of this. Women don’t want your piece of the pie, they want their piece of the pie back.

If you see injustice, comment. If you feel excluded, say something.

Be brave, use your voice.


Lucy SmallLucy Small is a media graduate, an anthropology student, a writer, incredibly talented longboarder and world traveller. She has been published in many of the world’s finest surf publications and works tirelessly not to make a buck, but to be part of the bigger picture, and a higher level of change. Lucy’s words and real-world living inspire us and remind us of our mission as girls of the sea. 

Lucy is the managing editor of Saltwater Pilgrim and contributor to The Mermaid Society. 


  • jenny barr

    April 18, 2018

    Hi lucy, great article. What to say and how to say it are also a big part of this discussion. i think we can all see the inequality but i def appreciated some of the details you provided and i think the more those details are
    pointed out the less ‘the term ‘nagging’ can be thrown about – the status quo never likes facts.the main street of Margs still has massive pictures of girls lookign pretty and boys doin airs on surf shop windows. Read Fight like a Girl by Clementine Ford if you havent already. ive shared your article to our grrls surf group in Margs cheers Jenny

    • Lucy Small

      April 21, 2018

      Hi Jenny, thanks so much for you comment. That’s so true about the status quo not liking facts and it is very difficult to know what the best approach is. I kind of think that there is no right way to fight. Everyone can use their strengths and talents or fire or whatever it is that they have to elevate themselves and women on a greater scale. Something I fell like now is that I personally want to call out the perpetrators – email the stores with the engendered advertising, email the WSL, email Ripcurl. For me I have nothing to lose though and the horrid and harsh truth is that people involved in these industries risk losing their job or being ostracised at work or not being hired for freelance jobs because they pissed off someone important. So it is certainly complex. Thank you so much for reading and sharing – I’ll definitely try to get my hands on that book, thanks for the recommendation. Cheers, Lucy.

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